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Elul Mitzvah Challenge

 Last week, in its weekly web update, The URJ posted this article about the Elul Mitzvah Challenge:

Click Here or URJ Link

This excerpt focuses on the challenge itself:

More recently, we have seen the viral video challenge used in a positive way through the ALS Ice Bucket Challenge. People have been challenged to pour a bucket of ice water over their head or donate $100 to the ALS Association. While there have been many articles written about the positives and negatives of this campaign, one thing is clear: It has led to a significant rise in the amount of money raised for ALS research.

Now it is time for us to bring this into a Jewish context so that one mitzvah can really lead to another. Traditionally, the month of Elul is a time when we prepare ourselves for the impending High Holidays. It is a time for spiritual reflection and an opportunity to get our “accounts” in order before we stand before God in judgment between Rosh HaShanah and Yom Kippur. With this in mind, our community created the Elul Mitzvah Challenge as an opportunity for mitzvot to go viral.

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